有一个科技成果
THERE IS A SCIENTIFIC AND TECHNOLOGICAL ACHIEVEMENT
专注硬科技
创新的孵化机构
Mainstream hard technology
Innovative incubation institutions
- 一个阳光明媚的下午，深之蓝带着一个“水下推进器”的科技成果来到七一二，并向团队详细介绍了这款推进器的性能指标：
- 1.功率 1KW，可以产生 18 公斤正向推力或者 10 公斤反向推力，最大工作水深达 1000 米。
- 2.采用 Can 总线接口的无刷直流电机驱动，方便控制和实时获取推进器多个状态参数。
- 3.磁耦合螺旋桨输出，消除了滑动密封结构，确保了推进器的可靠性。
- 4.低噪音，高效率导管螺旋桨设计。
- 5. 外形小巧，方便安装。
- 深之蓝同时表示，这个部件以前主要应用在军工和专业设备领域，希望把业务领域拓展到民品市场中来。
- 那么，问题来了：
- 1.打造什么样的品类？是否有市场需求？是否是刚需？
- 2.哪些人群是潜在用户？如何定义产品能满足用户需求？
- 3.有无竞品？将来和竞品的差异化和产品优势？
- 带着这些问题，由七一二牵头，和深之蓝一起，谋定而后动，我们首先开启了项目策划，策划围绕以下目标：
- 1. 基于深之蓝目前的发展阶段，布局未来，从该项目该产品切入，带动企业快速成长。
- 2. 规划该品类产品线，升级品牌，走国际化路线。
- 3. 定位海外市场，通过海外众筹锚定该品类全球首发的品牌占位。
- 4. 开辟消费类市场，形成军民两条线双轮驱动。
- 5. 设计、研发、营销、宣传联动，提升公司知名度，吸引资本市场关注。
- On a sunny afternoon, Deep Blue came to July 12 with the scientific and technological achievements of an "underwater thruster" and introduced the performance indicators of this thruster in detail to the team:
- 1. Power 1KW, can produce 18 kg forward thrust or 10 kg reverse thrust, the maximum working water depth of 1000 meters.
- 2. The brushless DC motor driven by Can bus interface is convenient to control and obtain multiple state parameters of the propeller in real time.
- 3. The magnetic coupling propeller output eliminates the sliding seal structure and ensures the reliability of the propeller.
- 4. Low noise, high efficiency ducted propeller design.
- 5. Compact and easy to install.
- Deep Blue also said that this part was previously mainly used in the military and professional equipment field, and hopes to expand its business field to the civilian market.
- So, here's the question:
- 1. What kind of category? Is there a market demand? Is it just needed?
- 2. Who are the potential users? How to define the product to meet user needs?
- 3. Are there competing products? Future differentiation and product advantages with competitors?
- With these problems in mind, led by 712, together with Deep Blue, we first started the project planning, planning around the following goals:
- 1. Based on the current development stage of Deep Blue, layout the future, starting from the project and the product, driving the rapid growth of the enterprise.
- 2. Plan the product line of this category, upgrade the brand, and take the international route.
- 3. Locate the overseas market and anchor the brand position of the global debut of the category through overseas crowdfunding.
- 4. Open up the consumer market and form a two-wheel drive for military and civilian two lines.
- 5. Design, research and development, marketing and publicity linkage to enhance the company's visibility and attract the attention of the capital market.
