调研分析

INVESTIGATION AND ANALYSIS

  • 俗话说的好:没有调查就没有发言权。七一二团队从四个方面入手,去做市场调研并归纳分析。
  • 1. 网络渠道调研,以中外网站、公众号等多媒体角度入手。
  • 2. 江河湖海相关行业展会参观调研,关注相关产业发展方向。
  • 3. 江河湖海相关行业从业者访谈调研,比如潜水教练、专业导游等。
  • 4. 普通消费者访谈调研,分析其潜藏的消费需求。
  • As the saying goes: no research, no say. The 712 team starts from four aspects to do market research and inductive analysis.
  • 1. Network channel research, starting from the perspective of multimedia such as Chinese and foreign websites and public accounts.
  • 2. Visit and research exhibitions related to rivers, lakes and seas, pay attention to the development direction of related industries.
  • 3. Interview and survey of practitioners in river, lake and sea related industries, such as diving instructors and professional guides.
  • 4. Interviews and surveys of ordinary consumers to analyze their hidden consumption needs.

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