There are four main purposes: brand premium, product exposure, testing the market and marketing warm-up.
As a completely unfamiliar brand overseas, the market share of the beginning of 0, want to quickly open this market, we must use some different new ways. As the first product to test the waters overseas, the team made active preparations before the crowdfunding process, from the preparation of marketing strategies and promotional materials to the warm-up of a variety of overseas multimedia, and carried out many changes and rehearsals.
Hard work pays off to those who wait! Results are the most effective means of measuring work.